About Us

FindABetterBank is a property of Novantas, Inc.. The site enables consumers to compare institutions and checking accounts based on location, feature preferences and banking behavior.

FindABetterBank attracts people who are using search tools (e.g., Google) to shop for a new bank or credit union. Rather than generate revenue through advertising, we sell data-driven insights to banks and credit unions about what consumers want and which accounts they’re interested in.

Do you represent a financial institution?

FindABetterBank is the largest and most sophisticated research database about active bank shoppers. 90% of shoppers that use the comparison tool will be opening new checking accounts within 90 days — so understanding their preferences, behaviors and choices is important, regardless of your size or location. We provide custom reporting, on-going analysis and access to our experts. Fees are determined by an institution’s footprint, so small institutions can participate too.

• Want to know why, when and what new customers are looking for?
• Need to understand why current customers are leaving?
• Why does your institution win or lose new customers?
• Who at your institution needs to know this information?

Please contact us with questions, or to let us know how to reach you with more information.

Do you have a question about using FindABetterBank?

You can reach us by email.